Rating: BAT | Rank: BB | Risk: Medium

Rank: BB

Risk: Medium

  • Overview

Project Name: Basic Attention Token

Established: May 2017

Registered address: N/A

Official website: https://basicattentiontoken.org/

Basic Attention Token radically improves the efficiency of digital advertising by creating a new token that can be exchanged between publishers, advertisers, and users. It all happens on the Ethereum blockchain.

The token can be used to obtain a variety of advertising and attention-based services on the BAT platform. The utility of the token is based on user attention, which simply means a person’s focused mental engagement.

  • Community

According to public data, various social channels show that the total number of fans paying attention to Basic Attention Token is about 200,000 (not de-emphasized). The overall fan base of the community is not much, but it can be seen from the official online AMA activities. Fans are active enough, and fans are deeply involved in the development of the project and maintain a high level of enthusiasm in such a  bear market.

According to the date from Etherscan.io, currently the total number of BAT holders’ addresses is 74392. The top 10 holders account take up 51.22% of the total, and the top 100 holders take up 78.86% of the total. Meanwhile, 8 of the top holders’ addresses are from crypto exchanges. It can be judged that most Tokens are circulated in the market, but because the official does not have a specific lockout token plan, to release the team’s BAT TOKEN. It still has a certain risk of controlling the market from the team.

  • Token Analysis

According to the Coinmarketcap data on November 22, the price of BAT is $0.180043, and its private placement price is about $0.037 (June 17). Under the bear market of nearly one year, there is still a 4.86 times increase, and the daily transactions volume is about $8,580,497, ranked 29th on Coinmarketcap, at the world’s leading level. At present, BAT ranks 29th in the global cryptocurrency market capitalization, and 35 online exchanges, the trading depth is mainly concentrated in Binance, Upbit, Bittrex and Huobi exchanges.

Speaking of the secondary market performance of BAT, BAT’s trading volume from October to early November went relatively slow, mainly concentrated during the period from October 17 to 25, and the price rose by about 32.9%. Then BAT prices fell slightly until November 3, coinbase pro announced the on-line BAT transaction and November 8 coinbase announced the launch of BAT. A large amount of funds flood into BAT, causing the price to rise again by 30.5%, and then drastically pulled back, which suffered from market in many directions. The confidence of investors collapsed and the BTC price fell dramatically. As a result, the BAT price also nosedived sharply. Currently, the price of BAT is pump and bounce the week and it’s more likely to continue its downward trend.

  • Information disclosure

The information disclosure channel of the Basic Attention Token project is poorly done, and the channel is not convenient enough. It is mainly published by u/CRYPTOJENNIE on the reddit of r/BATProject. There is no clear social channel that can be carried, and it needs to be counted by yourself.

The information disclosure of the Basic Attention Token project is mainly in three dimensions: online activities, business cooperation and software update release. The frequency of activities is high, there are fewer successful business cooperation cases, and the software update is stable.

Main information:

  1. On November 3rd, BAT launched in Coinbase Pro exchange.
  2. On November 8th, BAT launched in Coinbase Exchange
  • Conclusion

The Basic Attention Token project hopes to solve the security, interest and efficiency problems among users, advertisers and content providers through blockchain technology, aiming to change situation of  chaos in the traditional advertising market, fraud and  invasion of privacy. From the perspective of the technology, the team background of the BAT project is extremely strong, and  they has developed the Brave browser with  extremely good user experience.

The global Internet advertising market has a market value of more than one trillion US dollars, but the main business is concentrated in the hands of giants such as Google, which means that BAT needs to fight with Google and other giants for market shares, but considering the increasing number of users and business competition in reality, whether user acquisition and user privacy protection will really be valued by advertisers, there are still many apects worth thinking over. The speed of the BAT project market growth will be the key of evaluating the future value of the project.

From the secondary market point of view, BAT TOKEN’s performance has been in a tepid stage. Recently, due to market turmoil, TOKEN has fallen sharply. BAT is no exception. Even if it is good news, there will not be too much buying. Opportunity, but when the market declines again, the price of BAT TOKEN has a higher probability of falling. At this stage, it is recommended to hold cash and wait for a small amount of investing.

Overall, the Basic Attention Token is a relatively high-quality, noteworthy project that is now in a bear market and can be laid out with a small amount of layout when the bottom is stable.



Twitter: https://twitter.com/tuoluocaijing

Website: https://www.tuoluocaijing.cn

Rating standard


Excellent project with high value, Highly recommended


Quality project with upper middle value, Normally recommended


General project which have certain potential


Low quality project with not much value, Not recommended


Fraud or scam project with no value, Strongly not recommended



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